Naming Concepts

Holiday Inn was launching several new restaurants and I was tasked with coming up with potential restaurant names and three word slogans to capture each restaurant's atmosphere. I then wrote more fleshed out copy to explain the background of the name and what it's intended to evoke.

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Restaurant Brochures

Once the name was chosen, I was asked to create copy for the restaurant brochures. These brochures would be distributed throughout the hotel lobbies to best communicate the different types of restaurants available and what guests should expect from each experience.