Rosie Ray was created to provide rings for the "alternative" bride. Rosie Ray's voice was crafted to come across as your bestie who's got your back during the whole wedding planning process. I created product descriptions, and social media captions to bring that voice across to their target audience.
Product Descriptions
Rosie Ray didn't want regular 'ol product descriptions that just listed materials, they also wanted each ring to have their own personality. I created a persona for each ring and wrote a description to bring those unique characteristics across.
The Rose: Sweet, soft, and ethereal, you’re like if a romantic perfume ad was a person. Like, if frolic-dancing in a meadow while wearing a loose braid and a billowy dress was an aesthetic, you’d take that crown. Not every rose has a thorn and this ring proves it.
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The Chantelle: Have you modeled most of your personality off the cast of Dynasty? Heck yeah, you have! You’re about that luxury life. That socialite life. That 'being decked out from head to toe at all times' life! Here’s a ring that gives off the same elite status you do.
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The Marie: You’re all about wellness but you’re ALSO about that party. Sure, you’ll start your days with a green smoothie, breath work and a sweaty yoga session, but then you like to undo it all with wine, Sour Patch Kids, and getting 4 hours of sleep. You need a ring that’s all about that balance, baby!
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