Rosie Ray was created to provide rings for the "alternative" bride. She's your bestie and she's got your back during the whole wedding planning process. I created product descriptions, Facebook ads, and social media captions to bring this voice across to their target audience.
Rosie Ray didn't want regular 'ol product descriptions that just listed materials, they also wanted each ring to have their own personality. I created a persona for each ring and wrote a description to bring those unique characteristics across.