Rosie Ray was created to provide rings for the "alternative" bride. Rosie Ray's voice was crafted to come across as your bestie who's got your back during the whole wedding planning process. I created product descriptions, and social media captions to bring that voice across to their target audience.
Rosie Ray didn't want regular 'ol product descriptions that just listed materials, they also wanted each ring to have their own personality. I created a persona for each ring and wrote a description to bring those unique characteristics across.