The wedding industry can be stuffy and Manly Bands wanted to make sure their voice came across as genuine, informative, and silly. They wanted to be your buddy offering guidance and diffusing tension during what's typically a very stressful time. I was an integral part of crafting their funny, sarcastic, self-aware voice. I've helped them stand out from other wedding ring companies through email, ad copy, social media captions, and more that entertains and engages. 

Commercials

"Man Wedding" - Manly Bands Chris Harrison Collection
(*Best Online Retail Ad Award)

"Final Ring" - Manly Bands Chris Harrison Collection

Email

Social Media

Organic

@manlybands #duet with @vancityreynolds we’ve got a vest and a microphone at the ready. Just say the word! #fyp #ryanreynolds #willferrell ♬ original sound - Ryan Reynolds

@manlybands

Go on, ask me anything □

♬ original sound - Manly Bands

Paid

Pitch Decks

Manly Bands wanted to collaborate with various celebrities who aligned with their voice. In these pitch decks I wrote copy that harnessed the essence of the celebrity and created wedding band mockup options that supported their brand. Click the images below to see the full decks!

Product Descriptions

Manly Bands didn't just want boring product descriptions that just listed materials, they wanted each ring to have their own fun personality. I created a persona for each ring and wrote a description to bring those unique characteristics across.