The wedding industry can be stuffy and Manly Bands wanted to make sure their voice came across as genuine, informative, and silly. A buddy offering guidance and diffusing tension during what's typically a very stressful time. I'm an integral part of crafting their funny, sarcastic, self-aware voice. I've helped them stand out from other wedding ring companies through ad copy, social media captions, product descriptions, pitch decks, and website content that entertains and engages.
Facebook Ads
I write concise copy for Facebook ads that captures attention and stops folks from scrolling.
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Need email copy that is both informative and entertaining so that people open, click, and subscribe? I gotchu!
Social Media
I've been able to increase Manly Bands' social media following through my witty social media captions, ability to find eye-catching UGC content, SEO writing, and content creation for assets that are funny and engaging across all platforms.
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TikTok
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Product Descriptions
Manly Bands wanted each wedding band to have its own personality. I created a persona and wrote copy to give each ring a one-of-a-kind feel.
The Cowboy: If bustin’ down doors, saving towns, and riding into the night was a job, you’d be employee of the month. You make it your mission to keep things fair and peaceful while still playing by your own rules. Make sure you lasso up this ring, lickety split! Yee-haw!
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The Khrysos: You appreciate the finer things in life and you like showing it off: cars, clothes, a Scrooge McDuck-esque gold coin pool in your backyard that doesn’t break all your bones when you dive into it. You dig it all! Here’s a ring they’ll all revere you for.
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The World Series: The party doesn’t start until you show up! You bring the festivities, the brewskis, the peanuts and cracker jacks. You’ll even start the wave willy nilly because that’s the kind of hype energy you bring to the table. Get a ring that you’ll always be game to root (root root) for.
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Pitch Decks
Manly Bands wanted to collaborate with various celebrities that aligned with their voice. Here I've written copy for these pitch decks to match both the essence of the celebrity and entice potential mockup ring options based on thorough research. Click the images below to see the full decks!
Website Content
From gift guides to ambassador programs, Manly Bands has various content on their website that they used to sell new merchandise or announce new opportunities. I've been tasked with writing the copy for these pages to be both informative and entertaining. Click the links below to see the full pages!
