The wedding industry can be stuffy and Manly Bands wanted to make sure their voice came across as genuine, informative, and silly. They wanted to be your buddy offering guidance and diffusing tension during what's typically a very stressful time. I was an integral part of crafting their funny, sarcastic, self-aware voice. I've helped them stand out from other wedding ring companies through email, ad copy, social media captions, and more that entertains and engages.
Website Content
Facebook Ads
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Pitch Decks
Manly Bands wanted to collaborate with various celebrities who aligned with their voice. In these pitch decks I wrote copy that harnessed the essence of the celebrity and created wedding band mockup options that supported their brand. Click the images below to see the full decks!
Social Media
By writing entertaining IG social media captions and tweets, implementing SEO copy for Pinterest, and utilizing strategy to create content on IG and TikTok that successfully increased engagement, I was able to significantly grow Manly Bands' social media following across all platforms.
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TikTok
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Product Descriptions
Manly Bands didn't just want boring product descriptions that just listed materials, they wanted each ring to have their own fun personality. I created a persona for each ring and wrote a description to bring those unique characteristics across.
The World Series: The party doesn’t start until you show up! You bring the festivities, the brewskis, the peanuts and cracker jacks. You’ll even start the wave willy nilly because that’s the kind of hype energy you bring to the table. Get a ring that you’ll always be game to root (root root) for.
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The Khrysos: You appreciate the finer things in life and you like showing it off: cars, clothes, a Scrooge McDuck-esque gold coin pool in your backyard that doesn’t break all your bones when you dive into it. You dig it all! Here’s a ring they’ll all revere you for.
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The Cowboy: If bustin’ down doors, saving towns, and riding into the night was a job, you’d be employee of the month. You make it your mission to keep things fair and peaceful while still playing by your own rules. Make sure you lasso up this ring, lickety split! Yee-haw!
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