Sophia Zolan Resume

EXPERIENCE

IW GROUP                                        May 2024 - present
Senior Copywriter
  • Create culturally resonant 360° campaigns for McDonald's at a leading multicultural ad agency specializing in the AAPI market, crafting commercials, social content, and integrated brand storytelling.
  • Write and direct engaging humor-driven social content using cultural insights.
MEUNDIES                                             May 2023 - May 2024
Senior Copywriter
  • Craft engaging, sales-driven direct-response copy for emails, webpages, and social media, boosting conversions for a fast-growing e-commerce underwear brand.
  • Write, film, and perform in comedic social content—sketches, Man on the Street, and more—to entertain audiences and drive brand engagement.
HOLIDAY INN / FAT TUESDAY / MAKESY
Freelance Copywriter                                        April 2020 - present
  • Craft engaging social media copy and develop trend-driven content for brands and ad agencies, blending creativity with cultural relevance.
  • Conceptualize branding for emerging hotel restaurants, including naming menus, drinks, and crafting compelling storytelling for pamphlets.
  • Develop comprehensive brand books to define a company’s voice, ensuring consistency across all creative and marketing assets.
MANLY BANDS & ROSIE RAY
Copywriter                                                      April 2020 - March 2023
  • Wrote witty, brand-driven copy for ads, product descriptions, SEO, and social media, giving startup e-commerce wedding ring brands a distinct and entertaining voice.
  • Crafted and enhanced humorous commercial scripts, contributing to award-winning campaigns.
  • Curated UGC assets and developed engaging social content, boosting follower growth and audience interaction.
OSTRICH                                         December 2022 - February 2023
Freelance Content Creator
  • Produced, edited, and performed in UGC-style TikTok and IG ads for brands like Tia, ettitude, and Jot Coffee, creating viral content that drove social growth, sign-ups, and sales.
WHOHAHA                                         May 2022 - July 2022    Freelance Content Creator
  • Pitched, wrote, produced, and edited comedic TikTok and IG Reels for Elizabeth Banks’ women’s digital content studio, generating high viewership and growing the brand’s social media following.
PEACOCK KIDS
Freelance Writer                                        February 2021 - May 2021
  • Wrote eerie, Halloween-inspired Spine Chilling Stories scripts for Peacock TV’s Kids' YouTube channel, crafting engaging, age-appropriate thrills.
  • Pitched original story ideas and incorporated studio feedback to refine compelling narratives.

AWARDS

  • AAF Silver Medal & Foodie Award - Los Angeles AAF Addy Awards (“Checklist” - McDonald’s Chicken Big Mac)
  • Best Online Retail Ad - Internet Advertising Competition (“Man Wedding”)
  • Audience Award & Best Use of Character Award - Los Angeles 48 Hr. Film Holiday Project (“Thanksgiving ’99”)
  • Top 10 Pilot Script-  Launchpad Pilot Competition (“First-Generation”)
  • Screamfest Official Selection - Director, Writer, Producer Actor (“Shadow”)
  • CBS Diversity Showcase Official Selection- Comedy sketch writer

EDUCATION

TOWSON UNIVERSITY (TOWSON, MD)                                      B.A. Theatre / Marketing
  • Graduated Magna Cum Laude with National Society of Collegiate Scholars

ADDITIONAL SKILLS

  • Content & UGC Video Production​: Expertise in creating comedic, sketch-style videos and authentic UGC content for TikTok, Instagram, YouTube Shorts, Facebook, and X. Skilled in writing, directing, and editing humorous content that engages audiences, as well as producing relatable, genuine UGC-style videos that resonate with viewers and align with brand messaging. Proficient in CapCut for editing, transitions, and effects, and skilled in optimizing content for mobile-first platforms. Familiar with Adobe Premiere and Final Cut for more detailed editing and Canva for graphic overlays and text animations.
  • Community Management & Social Listening: Proficient in managing online communities and leveraging tools like MailChimp, Sprout Social, and Brandwatch to drive engagement, monitor brand sentiment, and develop content strategies.
  • Project Management: Highly organized and efficient in managing projects using Asana, ClickUp, and AirTable to streamline workflows, meet deadlines, and ensure cross-team collaboration.
  • CRM & Customer Support Tools: Experienced with Salesforce, Nimble, and HelpScout to maintain customer relationships, track communication, and provide exceptional customer support.